15 Best Digital Marketing Courses to Start a Career – Detailed Review


Published on December 28th, 2022 |
by Jerry Doby

Today, digital marketing is a modern, fast-growing direction that occupies a fairly large place in modern business. To succeed in this career path, you must have a good knowledge base. Being the best in your field means learning new directions faster than anyone else.

Successful digital marketing specialists have always stayed abreast of the latest developments in the niche to be at the top of the competition among other professionals in the field of digital marketing. Hiring managers often pay attention to candidates who know the latest trends in the working sphere: this applies to social media and other areas. To master the basic concepts and advanced technologies, it is necessary to take digital marketing courses. Having mastered a high-quality and full-fledged educational course and having honed your practical skills on real cases, you will be able to start a successful career in your chosen field.

The best digital marketing courses, according to experts:

  1. Digital Marketing Strategy Bundle: get 7 practical courses in 1!
  2. Become a Digital Marketer Nanodegree Program (Udacity)
  3. SEO – Strategy 2023. How to rank your website #1 in Google?
  4. Facebook Marketing 2023. Promote Your Business on Facebook!
  5. Thinkful Digital Marketing Bootcamp course
  6. Google Analytics, GA4, GTM. How to improve your marketing?
  7. Simplilearn: Digital Marketing Specialist Course
  8. Ultimate Google Ads Training 2021: Profit with Pay Per Click
  9. Social media marketing strategy from professionals. Launch your SMM!
  10. Kellogg School of Management and its special direction Digital Marketing Strategies
  11. Digital Marketing Strategy: Promote Online Events with Confidence
  12. Fundamentals of digital marketing for all
  13. Content Marketing. How to create content that Sells!
  14. Understandable Introduction to Digital Marketing
  15. Marketing in a Digital World for newcomers and professionals

Modern marketing professionals decided to help beginners in this field and compiled a complete list of educational programs from the best schools.

Our collection of paid and free online digital marketing courses suitable for almost everyone – from those who are just mastering this direction and getting acquainted with the basics to a student who is just building the beginning of his career, to mid-level specialists and even full-fledged experts. Each digital marketing course has its characteristics, duration, cost, and other parameters. All of them will be considered in our review.

The importance of learning should not be overlooked. A lot of useful and relevant information can be learned from special courses that are aimed specifically at beginners or advanced professionals who want to master basic concepts or learn new, more modern trends.

The presented program is the best digital marketing course for everyone. There are no requirements for students. Total digital marketing training involves 7 blocks, which will teach how:

  • develop business;
  • create content;
  • conduct competent search engine optimization;
  • develop SMM;
  • set up google analytics;
  • to do email marketing;
  • Google ads.

Hundreds of thousands of students have already successfully mastered the presented course, at the end of which they were issued certificates. In the future, the submitted document can be presented at the time of employment to confirm a sufficient knowledge base.

 The presented digital marketing course has several advantages, which include:

  • The student will learn to create a strategy for their own project or company for several years to come;
  • how to determine the target audience and create appropriate content for them, as well as understand successful digital marketing campaigns;
  • how to set up email marketing;
  • skills in developing a media plan and making a financial budget;
  • optimization of content for search engines for excellent visibility and increased traffic
  • understanding and mastering all modern practical tools and services;
  • brand reputation management skills in social media;
  • work with feedback from clients and the ability to deal with negativity in social networks;
  • the ability to work with emails, forms, and mailing lists;
  • and a lot of other practical knowledge and skills.

Training is carried out by the best experts in the field. The agency has been working in digital marketing certification courses for more than 12 years and has managed to launch more than 1,500 successful campaigns. Newbies or experts can take the program. The material is presented so that everyone can master it with maximum benefit.

How much time do I need to study?

In terms of duration, this course is about 14.5 hours of video study. Also, take the time to read 25 articles and particular profile resources. The student receives an official digital marketing certificate at the end of the entire period.

And what about the price?

The total price of the educational program is $84.99. Right now, there is an 88% discount on digital marketing training, which will only cost $9.99. This offer is limited in time.

In 2021, over $490,000,000,000 was spent on online advertising, which is only growing. On this basis, digital marketing specialists are quite in demand in a large number of companies. The presented online marketing course is suitable for almost everyone. It has no requirements for previous experience. During the training, it will be possible to master all the necessary skills to develop a career. Digital marketing skills will give an excellent impetus to professional growth. The student will learn modern digital marketing concepts, such as marketing objectives, key performance indicators of the strategy, target audience, the ability to create compelling content, and much more.

This effective Digital marketing course implies a variety of programs:

  • social media marketing;
  • email marketing and modern search engine marketing;
  • digital advertising;
  • and much more.

The course from Udacity has several advantages:

  • Ongoing technical support from a mentor – a digital marketing expert will respond within 10-15 minutes (the program has over 1,400 mentors who are always ready to help);
  • The student gets access to a GitHub portfolio and will be able to optimize his LinkedIn profile;
  • Flexible digital marketing training – the student can allocate his time himself;
  • The student can distribute his time, deciding when it is most convenient for him to study the material.

At the end of the course, there is obligatory certification on compliance of student skills to modern requirements. Also, after successfully completing the program, he necessarily receives a certificate, which can be demonstrated at the time of hiring.

How long does it take to study?

Digital marketing training takes an average of three months. The student needs to spend 10 hours a week to master the material. Graduates of the educational program are fully prepared to work in large companies and perform various tasks.

How much does it cost?

A digital marketing course will cost $399 per month. If you access the training materials immediately for 3 months, it will cost $1,027. If you prepay for 3 months, you can save about 15%. Often 3 months is quite enough time to master the program. Students who need more time can switch to monthly payments later.

A digital marketing career can not do without proper training. Getting the necessary marketing skills can be from the appropriate educational programs. This course is based on real-world projects and does not require digital marketing expertise. It will interest small business owners and many others. This course is about search engine optimization. The program involves 7 main vital blocks.

The presented course has several advantages:

  • The pupil will learn everything about search engine optimization;
  • By the end of the course, a person will have a full-fledged SEO strategy;
  • The course offers all the necessary digital marketing skills;
  • The training is done through video lessons, templates, and other transparent, effective ways of presenting the material;
  • The student will learn practical tools for search engine optimization;
  • Comfortable online courses that can be taken from anywhere in the world;
  • An official certificate of completion at the end of the course.

At the end of the program, every student receives a digital marketing certificate, which proves the course’s completion.

How much time do I need to study?

It is possible to pass the digital marketing course in a reasonably short time. To master the educational material, it takes 3.5 hours to watch videos, and you also have to study five articles and 21 resources. Afterward, the student gets lifelong access to some of the program’s materials.

What is the cost?

This is not a free course so you will have to pay a fee. The search engine optimization course will cost $84.99, the total price. But there is now a better offer – for a while, there has been an 88% discount, so the course will only cost $9.99.

Social media occupies a reasonably necessary place in the lives of today’s consumers. If you want to learn SMM fundamentals, this course is perfect. These online courses will be helpful to many people: small business owners, bloggers, advertising managers, internet marketers, and many others. A successful digital marketer should have an excellent understanding of the features of promotion in social media. In particular, this concerns Facebook and other popular platforms.

Social media marketing is essential in today’s brand promotion. With the help of this educational course, the following benefits can be achieved:

  • In the course, the most popular social media platforms are mastered;
  • The student will learn how to place a quick mass publication on several social media;
  • optimization of the sales funnel in social media: higher visibility, retargeting and improved conversion rates;
  • exploring new audiences and improving social media advertising with Facebook;
  • mastering available additional options in Facebook Business Manager.

Upon completion, the student receives an official digital marketing certificate. In addition, even after education, the student retains lifetime access to valuable materials.

How much time do I need to study?

The student can allocate his time to studying the basic concepts of social media. Online courses involve 12 hours of watching instructional videos, reading 32 articles, and learning 33 resources.

What’s the price?

The total course price is $84.99, but there is currently an 88% discount, so the digital marketing skills you get will cost you $9.99. 

Modern marketing managers should definitely take this course. Presented training has no specific requirements for the student. In this case, a person will be able to learn the fundamentals of this niche and many valuable skills which are looked for in employees in many companies.

Online marketing certification courses have several advantages:

  • full support from the first day of training;
  • personal video consultations live with real experts;
  • career ideas and practical tips;
  • detailed reviews and effective presentation;
  • there are complete- and part-time programs for working people.

During the course, the student learns many functional disciplines: search engine marketing, content marketing, email marketing, and many others. The end result is evaluated by digital marketing professionals.

This educational course is perfect for beginners who want to master the basics before starting to work in this field.

How much time do I need to study?

Anyone can take online courses on their own, with maximum flexibility. It is possible to conduct classes on digital marketing at an independent rhythm, giving 15-20 hours of training per week. In total, the training takes 3 months.

What is the price?

Training is done on a full prepayment of $4,900. You can also make a monthly payment of $2066. Still, in this situation, digital marketing courses will cost much more than a one-time payment for 3 months at a time.

Each student can choose the best payment method for himself. But it is preferable to take the entire course at once.

Many digital marketing agencies recommend this course. Google Analytics and various other tools, GA4, will achieve the most effective promotion. There are no specific requirements for the student, but he should have an online project where he can use the skills he has learned. The google analytics course gives you the skills required to start your career in digital marketing. During the educational program, one will be able to:

  • learn to make effective decisions based on currently available data;
  • how to link google analytics and google ads accounts;
  • how to set up a variety of parameters: filters, custom alerts, ad spending information, and much more;
  • the student will fully master google analytics and learn how to work with e-commerce models.

Digital marketing courses also involve practical assignments that greatly enhance the learning experience. The course from Google is presented in a format as simple and understandable as possible, so mastering the material should not be a problem. In addition, there is lifetime access to the educational program.

How much time do I need to study?

The google digital marketing course includes 4 hours of video, 5 additional articles, and other resources for fully developing the material.

What is the price?

The online courses are sold at the standard price for all of the school’s educational programs. You will have to pay the regular tuition price of $84.99. A special discount is available now, and you can buy a course for $9.99.

A digital marketing job requires a certain amount of professional education. Getting ready for digital marketing analytics is impossible without this course. Online digital marketing courses will make real marketing professionals out of you. One should understand the specifics of various areas: social media platforms, digital marketing analytics, electronic and mobile marketing, social media, and more.

Online digital marketing is gaining momentum. You can learn a lot of helpful information with the help of this program. The main advantages of the course include the following:

  • The student gets a deep understanding of how online digital marketing works, what digital marketing techniques are used, what digital marketing channels exist, and more;
  • The student learns to plan, manage and organize integrated multichannel companies;
  • The student learns how marketing analytics works: google ads, etc.;
  • The student masters modern digital marketing strategies and learns to implement them.

The course involves a variety of digital marketing disciplines that are mastered over 12 months. The educational program consists of 7 parts. In the end, the digital marketer receives a certificate of training. Presented digital marketing certification programs were created jointly with experts from Facebook. Students are provided with live, interactive training to maximize the quality of learning.

How long does it take to learn?

To become a marketing professional, you will have to spend quite a lot of time. This course implies 1 year of training. But during the study, you can learn the fundamentals of digital marketing, influential modern digital marketing trends, and a lot of other helpful information.

What is the price?

Students get 12 months of access to the educational program. The total tuition is $1,605 for the entire course.

Google digital marketing can’t do without mastering google ads. This course will always help with this issue. In this case, experience with this program is not required. But there are other criteria that the future student must meet:

  •     to take the course google ads, the student must have a website, a landing page, or a page on the social network Facebook, where the traffic will be directed;
  •     a laptop or tablet, or maybe just a smartphone with an Internet connection.

The presented program will help one understand digital google marketing and become an expert in pay-per-click advertising and email marketing. Digital marketing institute has already successfully trained 200,000 students who have completed various courses and become true professionals in their chosen direction, getting the desired job.

This program is aimed at everyone who wants to create a powerful and popular advertising platform. The course has several advantages:

  • students are given digital marketing certifications upon completion;
  • the program will suit almost everyone: from small business owners to digital marketers who want to deepen their knowledge;
  • access to training materials from absolutely any device and anywhere in the world;
  • affordable training costs.

As a result, the digital marketer receives a complete set of proper knowledge, which can be used in practice.

How much time do I need to learn?

To master the material perfectly, you’ll have to spend 24.5 hours watching educational videos. You’ll also need to read 4 articles during the course.

How much does it cost?

The total program cost is $89.99, but a discount allows you to take the training for only $9.99.

This educational program will come in handy for anyone who wants to learn what social media marketing is all about. The only requirement for students is the conscientious completion of assigned tasks. Besides, it won’t hurt to have your own online project that needs promotion where you can put the acquired knowledge into practice.

Social media marketing is a rather popular direction that implies brand promotion with the help of social networks. This course on SMM will give a lot of valuable knowledge, which involves understanding of:

  • how to increase the activity of the target audience – to increase the number of likes, increase the number of subscribers to the account;
  • how to communicate with your audience to effectively sell through social networks and use email marketing;
  • what precisely the subscribers need;
  • how to properly promote content;
  • how to work correctly with influential clients and promote the accounts of famous people;
  • how to evaluate the effectiveness of promotion;
  • how to collect information and manage online reputation.

The course will teach you how to work with social media and answer many of your questions. The program includes valuable checklists, video lessons, and templates. This course will tell you how social media works, how to properly attract a target audience, set up quality content, and answer many other questions of interest.

This program includes digital marketing certification, so each student receives an official certificate upon successful completion of the program.

How long does it take to study?

To master social media marketing in this educational program, you can spend up to 24.5 hours watching videos. The student must also read 4 academic articles.

What is the cost?

The pricing policy for the training is quite democratic. You have to pay $89.99 for the entire course. There is also a promo program on the website for only $9.99.

To learn more about online marketing and get answers to many of your questions, you should take this course.

The program gives a full range of necessary knowledge about the modern marketing process, which begins with the collection of all the required information about the target audience and ends with the development of effective strategies and their implementation, and ends with the optimization. At the end of the Kellogg exclusive course, you will learn a lot of exciting things:

  • Understand customers and their basic needs;
  • Learn how to conduct ethnographic research and intelligent analysis of the collected information;
  • Understand how to segment your target audience through behavioral segmentation;
  • Be able to attract new customers through engaging brand stories, customer journey mapping, and other effective ways.

This program on digital marketing, which goes beyond conventional marketing practices, shows students how the best companies are implementing artificial intelligence, customer journey mapping, and automation into their own businesses. With a course on advanced techniques, we can make better decisions in the future and increase the effectiveness of the strategies implemented.

How much time do I need to study?

For a clear understanding of the subject and mastering all the proposed disciplines, you need to study for 9 weeks. Access to training materials is provided only for those 9 weeks. After that, it will be closed. Digital marketing certification is provided here – after the completion of the course, the student gets a certificate. At the same time, digital marketing certification is based on the exam results. To get a marketing certification, you must answer more than 80% of the questions.

How much does it cost?

To master email marketing and other areas of the presented educational course, you need to spend $ 2600.

This course is all about strategy. This course has already registered more than 1700 students, and their number is growing steadily. The program allows you to look at online marketing from a professional point of view. During the course, you will:

  • learn to develop an effective strategy based on the goals set, the needs of the target audience, the size of the financial budget, and competitor research;
  • determine paid and organic conditions for brand promotion;
  • to find the most effective retargeting strategies for the selected target audience through a variety of methods: social media advertising and other forms;
  • to develop the most effective advertising presentation for your virtual event;
  • learn how to test, evaluate and correct your chosen strategy to achieve your goals.

By the end of the training, you will know what online digital marketing is and have the necessary knowledge, skills, and tools to create a really effective promotion strategy for any online event. The skills you’ve gained can also be used in any other area of digital marketing. Methods can be used to set up email marketing, promote a product, or even create an automatic standing offer that will successfully sell without your involvement.

Please note that there is no digital marketing certification, so the student will not receive a certificate at the end of the educational program. Mastering digital marketing can be a person who already has a basic set of knowledge in other areas.

How much time do I need to study?

The training course duration is 1 hour 36 minutes of training video. In total, the student needs to go through 13 lessons.

How much does it cost?

Digital marketing institute offers a variety of educational subscriptions. The course will cost the student $14-$384, depending on the subscription plan chosen.

To provide qualified digital marketing services, you definitely need to properly master this area. It has been successfully learned by more than 300,000 students. To master social media and other areas will have to study 26 modules, which worked on the qualified expert’s Google. The program includes practical exercises with real-life examples, with the help of which it will be possible to apply the acquired knowledge in practice. Future digital marketers will learn the following skills:

  • collecting and analyzing user data and transforming it into useful information;
  • setting clear goals, dividing the target audience, and analyzing the data obtained;
  • increasing brand awareness, attracting more traffic, creating and distributing valuable content;
  • attracting potential customers;
  • development of effective advertising and mobile marketing strategies;
  • selecting effective, relevant keywords and optimizing campaigns for maximum impact;
  • in-depth study of social media and how to create helpful content that users will like.

At the end of the course, students are necessarily given certificates. But they can only be issued if the student successfully passes the exam on the material they have studied.  

The presented educational course will allow you to master a lot of useful knowledge. All experts in this field are well aware that a lot depends on the quality of interaction with the audience. At the same time, it is worthwhile to correctly determine the target audience and promote the brand among potential customers using really effective techniques. This course will teach you these concepts. In particular, a separate emphasis is also placed on mastering interaction with social networks and how to attract an audience using this tool.

How long does it take to study?

To master online digital marketing you will need to spend 40 hours. At the end of the course, it is necessary to pass a test of 40 questions to receive a certificate.

How much does it cost?

The presented version of the educational course has earned quite a lot of popularity among students due to its accessibility. If you want to master online marketing, it will cost you absolutely free. At the same time, as a result, you will be able to get quite a lot of valuable knowledge that you can immediately put into practice during your future work.

This program is designed to fully master what content marketing is all about. Graduates of this course will learn how to create content that really sells. There are absolutely no requirements to take this course. The main thing you need in order to master this niche entirely is to have an active project where you can put the knowledge you got into practice. With the help of practical exercises, it will be possible to master the material more effectively.

This course will teach you basics and how to develop a strategy that will help you make your target audience as loyal as possible to your brand. With the help of this course, you will learn a lot of valuable things:

  • developing a strategy;
  • finding a target audience and creating practical and valuable content for it;
  • how content marketing works and how to make it as effective as possible;
  • how famous analytics services work;
  • how to optimize content for excellent visibility in search engines;
  • how to search for and skillfully compose key phrases.

The course implies structured lessons with several practical exercises to consolidate the material. A content plan checklist and course presentation also await students.

If you want to learn the basic effective techniques and the basis for creating really selling content, then this course is for you. The material is presented not too extensively, without unnecessary water – clearly and to the point. It is structured in such a way that you can gradually master all the chapters and learn something new. In general, the presented course has already been created for those professionals who are quite successfully working in their chosen field but also wish to improve their knowledge and master new existing techniques for more successful work.

How long does it take to learn?

Digital marketers master the material presented in a relatively short amount of time. It will take 1.5 hours to master the video. The student also has to read 5 educational articles and cognitive resources.

What is the price of the course?

The cost of the course is $84.99. You can save quite a bit on tuition by purchasing the system at a discounted price of $9.99. If you have long wanted to master really effective techniques in order to create effective selling content, then you should not delay registering for this educational program while it is offered at a fairly attractive price.

A successful digital marketing professional begins his career with this course. The digital marketing industry is developing quite successfully right now, which requires a lot of professionals in the field. If you are looking for a free informative course, you should pay attention to this program.

The complete educational course has 4 modules, each with 1 training video. In addition to this material, the program also offers 1 article and 1 quiz to consolidate the knowledge gained.

The presented program teaches more precisely what content marketing is all about. In particular, at the end of the training, the student will learn how to:

  • to select key SEO words;
  • understand social media and competently conduct social networking;
  • understand storytelling and how to use it correctly.

The course will allow you to master content marketing relatively quickly. In the end, marketing professionals will receive an official certificate of education in their chosen field.

In principle, this is a fairly simple, understandable, accessible course that can be quickly mastered. You can take the course at any time – there is no fixed date. You can go through educational materials at any convenient time of the day; the main thing is to pass the test with excellent marks at the end to consolidate knowledge and assess the quality of mastering the material.

How much time do I need to learn?

A digital marketer is trained in this course for 4 weeks. This is one of the shortest programs that provide relatively comprehensive content information.

How much does it cost?

There is no cost to learning online marketing. It’s a program that’s open to anyone. Free education is the main advantage of the presented program. Along with the availability of knowledge, there is absolutely no need to pay anything for training.

This course explores the leading digital marketing tools: the Internet, smartphones, etc., and how they influence consumer behavior and determine further action plans for companies. This is the best digital marketing course available on Coursera. More than 500,000 listeners have successfully completed it. The Marketing in a Digital World course has several positive attributes:

  • the student masters the concept of digital tools, mobile marketing, and how they can influence products;
  • understanding the relationship between tools and promotion and how to maximize the effectiveness of their interaction;
  • the student learns to use the skills to improve the effectiveness of the retail industry;
  • the student learns how digital marketing tools affect pricing.

Digital marketing courses are planned for four weeks. Each week is dedicated to a specific topic. Each block takes 6-9 hours to complete. As for the educational program itself, there are 9-12 videos, 3-11 reading articles, and 7-8 quizzes in each block. Besides, at the end of the program, all who have successfully completed all 4 blocks receive a digital marketing certificate. It is really important for each person who wants to use new knowledge in practice.

All in all, this is an excellent educational course for those who wish to master all modern digital tools and understand how to use them to the maximum effect. It is best to be trained by those who already have some knowledge in the field of the basics of this discipline.

How long does it take to study?

Online digital marketing courses will take 4 weeks. That is enough time to learn the fundamentals of digital marketing. During the training, the student will have to deal with printed materials and educational videos. Study hours can easily be combined with work and personal life. Education does not take place at specific hours. The student can access the program at any time of the day.

How much does it cost?

It is an entirely free course. Anyone can take the program without spending a single dollar from their pocket, but at the same time, get a lot of helpful knowledge.


It does not matter what you want to do: to launch your startup, launch your own business, or get a job at a cutting-edge company in the field of digital marketing – you should definitely take the appropriate training. In this situation, you will need top digital marketing courses from real professionals who will teach you what email marketing, social media,and other concepts are. Many incredible specialists began their career in digital marketing with these programs. On completion of the educational programs, the best digital marketing certifications can be obtained, confirming the high qualification of the specialist. Training with such courses will significantly improve your chances of building a career because employers are worthy of appropriate education.

We have tried to make it as easy as possible for you to choose the right course depending on your needs and level of knowledge. Our experts have studied all modern programs for beginners and advanced training courses for experienced professionals, creating a full-fledged detail of suitable programs. If you are just looking for what to have to start learning digital marketing, or if you want to improve your level, then the presented article will be very useful to you.

Before you choose online marketing courses, please familiarize yourself with their descriptions, advantages, and other parameters. You can also study the reviews on each platform to make the right choice.


About the Author

Jerry Doby Editor-in-Chief of The Hype Magazine and internationally published arts & entertainment journalist.

Connect with Jerry on Twitter and Instagram at @jerrydoby_

Member of the U.S. Department of Arts and Culture and the United States Press Corps. Partner at THM Media Group, Inc.

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