In a time when uncertainty is prevailing, it is necessary for businesses to start preparing for the future more than ever before. The tremendous changes in technology that this era has introduced have pushed businesses to look for extraordinary ways to capture their audience’s attention.

With digitalization taking over, the need for digital marketing is also on the rise. According to Media Lab Reports, UAE has around 9.52M internet users. And just by looking at this number, we can all tell that digital marketing might be the way to go if you want to captivate your customers. 

Here are 4 elements you need to consider when working on your marketing plan in UAE:

  1. Know your audience

An imperative part in determining the right way to go about marketing a business has to do with knowing who your target audience is. Knowing the habits and practices of consumers is essential to setting a successful marketing strategy. When targeting the UAE market, it is important to point out that 80% of purchases made in Dubai are made by women. This means that targeting and engaging the female demographic is a smart approach for your marketing strategy.

  1. Positive e-commerce experience

After knowing who your audience is and what their interests are, you should be able to provide them with an easy and swift way to get your product. And with many people turning to e-commerce, it is necessary for businesses to provide their customers with a positive e-commerce experience. It is expected that about 26% of consumers in UAE will shop more online. Furthermore, about 49% suggested that they will probably use online shopping more during the holy month of Ramadan. 

  1. Search Engine Marketing (SEM)

A very useful marketing method would be Search Engine Marketing (SEM). Since internet usage in UAE reaches as high as 78%, using paid promotions can be an effective way to draw in potential customers. SEM also includes organic search results which revolves around query results. On Valentine’s day for instance, there was an increase in ‘Valentines’ queries in UAE. In addition, there was a 43% increase in searches for “Mother’s day gifts” in 2020 than the year before. It is imperative to stay familiar with recent Google search trends in order to know what customers are looking for. 

  1. Social Media Campaigns

With so many people using the internet, businesses should focus on having an effective social media presence as part of their digital marketing strategy. It is reported that Facebook is influencing the purchase decisions of around 77.76% of its users in UAE. B2C marketers have also reported that they were able to acquire customers through Facebook marketing. That is largely due to the fact that many people rely on social media for reviews and feedback. In UAE for instance, 84% of shoppers depend on online reviews before making their purchases. 

And here’s a tip on the side: Make sure you create a customized relationship with your clients and customers in UAE because it’s been reported that 65% of customers expect to build a personalized connection with the brands.