A Digital Marketing Tool That Optimizes Performance Metrics

Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief marketing officer) to oversee everything. Whichever direction they decide to go, having some sort of digital marketing tool becomes absolutely essential.

Of course, not every business has the budget for a full-time C-suite position to manage larger marketing spending and planning. That’s why so many companies have turned to fractional CMOs such as Hawke Media in recent years.

Hawke Media: Outsourcing the CMO

Hawke Media exists to shift the marketing paradigm. It is doing this by providing elite, third-party CMO services to businesses. Most of these companies are looking to up the ante in the marketing game.

The company is a welcome relief for companies that require more marketing oversight and direction but cannot afford a full-time marketing manager. Even for enterprises that technically have the budget for a CMO, outsourcing marketing strategy and leadership to a professional agency can be very effective. Outsourcing can save time and reduce overhead while also tapping into the services of a group of marketing professionals with an established and well-maintained track record.

Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels.

The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

Bringing Everything Together to Boost Performance

As with all areas of business, performance drives marketing. It’s as simple as that. If a marketing department can deliver results, it’s doing well. If it can improve those results over time, it’s doing even better.

The issue is tracking that performance in order to gauge the level of success or failure. It’s not a problem that comes from a lack of information. Quite the opposite.

Every digital marketing tool comes with its own analytics now. Facebook Pixel and Google Ads are some of the bigger, more obvious players in the marketing data analytics space. But the list doesn’t stop there. Windows, Slack, LinkedIn, Shopify, and countless other platforms come with their own built-in analytics collecting and reporting software.

Each of these contains important information. Marketers can use it to inform how they handle both current activity and future marketing strategy. But there are two problems that tend to get in the way of this sprawling, complex approach to data analysis.

The first and obvious one is the simple challenge of finding the important details amidst the backlog of data.

It’s hard to know which Facebook posts performed the best or which Google Ads had the highest CTR (click-through rate) when you’re trying to parse through half a dozen or more applications at a time. In that setting, the ability to remember login credentials alone can be a challenge.

Consolidation Holds the Key

Along with the issue of managing the quantity of information, there’s also the concern of a lack of consolidation. Even if you find out which Facebook and Google Ad metrics are best, how do they connect? It’s hard to reconcile how different sets of marketing data relate to one another within your larger marketing strategy when everything is dispersed and isolated.

That’s where Hawke AI comes into the picture. The AI-powered marketing tool takes all of the data from different marketing platforms and channels it into a single, easy-to-read view. This makes it simpler to analyze results and come up with meaningful insights.

The digital marketing tool provides a centralized dashboard to present insights, alerts, and streamlined reporting. It’s perfect for performance-driven marketers who want to cut through the clutter and, according to reviews from customers, save time and money in the process.

The best part is that Hawke AI doesn’t just function as an organizational tool. It has “AI” in its name for a reason. The cutting-edge software is also able to monitor marketing data for any alarming activity that might develop over time.

For example, if your spending goes above a certain threshold, the program can send an alert. From there, you can audit the situation and reallocate funds. If results don’t meet objectives, the program can let you know before things get worse. As a result, this takes away the need to develop manual reports and put in hours of human labor to watch over marketing data in perpetuity.

Hawke AI: Making Marketing Analytics Accessible Again

The value of being able to analyze and manage both budgets and results across a variety of platforms is difficult to overstate.

From the simplicity of seeing all important data within a single dashboard to the ability to cross-reference and compare marketing platforms from a single location, Hawke AI delivers an entirely new marketing experience. The tool can even compare your performance and KPIs against industry benchmarks to see how you measure up to the competition.

Modern marketing is data-driven and performance-dependent. Hawke AI is a marketing tool designed for ambitious marketers. It’s designed for those who are looking for ways to consolidate their data and save time. Ultimately, it can give them an edge over the competition.

Featured Image Credit: Tiger Lily; Pexels.com. Thank you!

Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

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