In the marketing world, there are a lot of myths floating around about how to improve your website’s rank on search engines. For example, some claim building backlinks is an ineffective strategy to improve your website’s rank.

The truth? This is both true and false.

If you create backlinks the right way, you can improve your rank. However, if you link to anything and everything you can, you will likely see no effect and, in some cases, negative effects.

After years of building backlinks for my own websites and my client’s websites, I can confidently share with you some best practices to ensure your backlinks help you move in an upward trajectory in SERPs (search engine results pages). Also, when working in the marketing realm, always remember K.I.S.S.– Keep It Simple, Stupid.

Write Blogs Regularly and Include Valuable Content

If you want to build high-quality backlinks, it starts with amazing content. Creating amazing, top-notch blog content and posting it regularly is essential. This is going to make other websites want to link to it.

If you are not creating content that is worth linking to, you won’t be able to build very many backlinks. After all, the goal is to position your site as the go-to authority on whatever you write about.

Create Guest Posts

It is not just your own company’s blog where you will be able to build backlinks. Consider writing quality blog posts for credible websites in your business’s area of expertise. Most websites that accept guest posts are willing to provide you with an inbound link.

When you create highly valuable guest articles for high-quality websites related to your industry, you can increase the number of backlinks pointing to your website. Over time, it will help to boost the organic traffic coming to your page.

Create a Page That Is an “Ultimate” Resource

Pillar pages are more important than ever before. Now is the time to create your own and utilize the page for backlinks. If you have a page that covers it all on a specific topic, it is bound to be a resource for others at some point.

A pillar page will provide someone with everything they want to know about a specific topic, all on a single page, along with links providing more detailed information. If you use pillar pages to create complete guides for your customers, people will start linking to them to provide more information to their visitors.

As you can see from the information here, there are more than a few ways to build backlinks for your website. Be sure to keep the tips here in mind, and when needed, reach out to a professional service provider for help with this. Doing so will pay off and help ensure you get the quality backlinks your site needs for ongoing success.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.