With smartphones being inseparable companions for billions of people, mobile marketing is no longer optional. It’s paramount. To win over the mobile user, you need strategies tailored to smaller screens, different consumption habits, and the unique capabilities these devices offer. Let’s dive into the essentials of successful mobile marketing. The […]

In a results-driven business landscape, demonstrating the return on investment (ROI) of your digital marketing endeavors is crucial. Without understanding what’s working (and what’s not), you risk misallocating resources and missing opportunities for growth. Let’s dive into the key metrics and methodologies for calculating the ROI of your digital marketing […]

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list.  The report covers a wide digital landscape and includes […]

JAMESTOWN, N.C. — Top 100 retailer Furnitureland South announced that Bobby Gaddy is its director of e-commerce, a position he assumed in October. In his new role for the Jamestown, N.C.-based retailer, Gaddy’s responsibilities encompass overseeing the Furnitureland South digital experience. This involves managing the digital ecosystem, ensuring its vitality […]

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Interested in investing in HiveSkill’s campaign? Click here to get started. The world of digital marketing could be in for another evolution with a new direct marketing company, HiveSkill. HiveSkill offers a unique marketing solution characterized by customization, hyper-targeting and a foundation of trust and data. Its approach involves delivering […]