Building A Better Mousetrap: Simplifying Digital Marketing For Entrepreneurs getty “Build a better mousetrap and the world will beat a path to your door” is one of the oldest clichés in marketing. In the modern digital age, perhaps this adage should be modified to read “build a cheaper and easier […]

Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, once you include the cost of production and placement. Let’s face it: most small businesses can’t afford […]