(MENAFN – Comserve) Shibuya-ku, Tokyo, Japan, Japan, Dec 25, 2020, 02:30 /Comserve / — The global Content Marketing Industry size was over $36,786.6 million in 2018, is projected to generate for $107,540.6 million by 2026, at a 14.3% CAGR.
The global Content Marketing Industry size was over $36,786.6 million in 2018, is projected to generate for $107,540.6 million by 2026, at a 14.3% CAGR.
Content marketing is a technique of producing valuable, relevant content to engage and attract consumer’s attention. Content marketing is the distribution and creation of digital advertising content to achieve brand awareness and advertise goods by making the audience interested. Organizations use content marketing systems to establish leads and sales of products by using targeted tactic suggestions such as relationship marketing, transactional marketing, internet marketing and web analytics & keyword analysis.
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The global Content Marketing Industry is majorly driven by the increasing omni channel messaging and adoption of content marketing systems by the marketers. Also, growing use of content marketing systems by companies for the promotions & brand awareness through advertising the products, are expected boost the growth of the market. Furthermore, rise in the usage of omnichannel messaging by using social networking applications including Facebook, WhatsApp, twitter and among others is driving the market growth.
The global Content Marketing Industry growth is majorly restrained by the dearth of skills of vendors to investigate the data from multiple bases.
Growing number of digital markets and rise in the technological advancements are generating massive opportunities for new entrants into the market.
Content Marketing Industry, based on Channel Type:
Based on channel type, the global market is segmented into social media, blog, video platform and others. Video platform held the highest market size in the 2018 and it generated over $12,635.2 million and is predicted to retain its growth in the projected period. Social media segment is estimated to experience significant growth and is projected to account for $21,198.5 million by 2026.
Content Marketing Industry, based on End Use:
By end use, the market is classified into brand awareness, lead generation and others. The lead generation segment registered for the largest Content Marketing Industry size in 2018 and is anticipated to continue growth in the estimated period. The market for brand awareness will experience a noteworthy growth and is predicted to generate a revenue of $33,739.7 million by the 2026.
Content Marketing Industry, Regional analysis:
The global Content Marketing Industry is segmented based on region into North America, Europe, Asia-Pacific and LAMEA. Among these, the global market size was dominated by North America in 2018 and is predicted to account for $42,053.7 million by the end of 2026. The Content Marketing Industry for Asia-Pacific is anticipated to grow at a faster rate of 15.3% CAGR and is estimated to reach $25,620.4 million by 2026.
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Major manufacturers in the global Content Marketing Industry:
The major manufacturers in the global Content Marketing Industry include Percolate Industries, Inc., Contently, NewsCred, Scripted, Sprinklr, HubSpot, Inc., Adobe, Influence & Co., CoSchedule and Kapost. The manufacturers are concentration on the new product developments, new technology introduction and mergers & acquisitions to increase the market size in the overall content marketing industry.
The dynamic nature of business environment in the current global economy is raising the need amongst business professionals to update themselves with current situations in the market. To cater such needs, Shibuya Data Count provides market research reports to various business professionals across different industry verticals, such as healthcare & pharmaceutical, IT & telecom, chemicals and advanced materials, consumer goods & food, energy & power, manufacturing & construction, industrial automation & equipment and agriculture & allied activities amongst others.
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