Copywriter Stefan Georgi was the featured speaker at the Internet Marketing Party (IMP). He addressed the wall-to-wall crowd at the popular Austin,Texas-based event about how to leverage emotional response copywriting to engage the target audience and increase conversions.

As one of the world’s leading copywriters, Stefan has grossed over $1 billion in sales since 2011. He is the co-founder of Copy Accelerator, a weekly training program for copywriters who generate a combined total of over $1 billion in annual sales. He is also the creator of the popular RMBC method, the gold-standard formula for writing high-converting sales copy in a fraction of the time. Stefan also shines as an entrepreneur and has founded or co-founded nine businesses that have grossed between seven and nine figures in revenue.

Stefan told the IMP crowd that while many companies focus on direct response marketing, which encourages prospects to take an external action, emotional response marketing (ERM) elicits an internal reaction. He encouraged writers to rely more heavily on this type of marketing as an essential way to connect with today’s readers.

“If companies aren’t tapping into emotional response marketing, they’re missing half of the puzzle,” said Stefan. “Study after study shows that people make decisions based more on emotion than logic, so you need to get your audience to feel something.”

Stefan said that honesty and authentic storytelling are at the heart of emotional response marketing. He cited a study showing that 90{3c6be4297db6c6dead22aac82e61edad92a520b73a55778b8446ff6b78406501} of consumers say authenticity is important when deciding which brands to support — up from 86{3c6be4297db6c6dead22aac82e61edad92a520b73a55778b8446ff6b78406501} in 2017.

“Direct response can get you in the door, but emotional response marketing takes the customer relationship to the next level,” said Stefan.

Stefan said that effective ERM can make the difference between a thriving company and one that is left behind. He shared actionable ideas to help copywriters and entrepreneurs share personal stories that connect people with their brand.

The Internet Marketing Party welcomes cutting-edge thought leaders, innovators, and internet marketing specialists to Austin, Texas for a monthly gathering. The event features a keynote speaker and networking opportunities with big names such as Ron Lynch, the visionary behind infomercials for GoPro, George Foreman Grills, and Sonicare toothbrushes; Henry Fuentes, tech genius and renowned entrepreneur; and Mike Dillard, founder of Self-Made Man.

Stefan is respected worldwide for his mentorship of the next generation of freelancers through his copywriting courses and systems, “Road to a Billion” podcast, and Copy Accelerator mastermind.

He said it was an honor to be part of the momentum of the IMP crowd. “These are some of the best and brightest in the industry, and there’s always a great energy at these events. I have a ton of passion for emotional response copywriting, and it was exciting to share this with people who are always looking for new and better ways to build their brand.”

Stefan has been featured by Forbes, Business Insider, CNBC, and BuzzFeed. To learn more about his RMBC Method or Copy Accelerator courses, visit www.StefanPaulGeorgi.com.

About Stefan Georgi

Stefan Georgi is a direct response copywriter whose words have grossed over $700MM. He is the inventor of the RMBC (Research, Mechanism, Brief, and Copy) method, which is a systematic approach to writing better sales copy, more consistently, in less time.

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