Choosing a digital marketing agency or an SEO expert for your online business can be quite tricky. Especially when you have little to only surface-level knowledge of search engine optimization.
Every online business owner wants to work with the best of the best digital marketing professionals to achieve ROI in minimum time. That’s why you should vet the agency or a professional’s expertise before signing a year-long contract.
This article will walk you through some of the fundamentals of hiring marketing or SEO professionals to make the most of this investment. So without further ado, let’s get down to business.
1. Search for an Expert on a Credible Platform
First things first, you can’t trust any random so-called expert to drive organic leads and sales for your business. Thus, it’s essential to hire an SEO expert from a credible platform.
For finding an individual freelancer, check out Fiverr and Upwork. These two platforms are home to thousands of search engine optimization and online marketing experts, offering services in various digital marketing domains.
Check out the reviews, and profile ratings, and ask for a portfolio to confirm their credibility.
Also, you can enter queries like a digital marketing agency in Dubai or digital marketing services to find local companies and connect to them for further discussion.
2. Check the Agency’s Website
If an individual freelancer or an SEO company doesn’t have a profile, don’t work with them. Isn’t it ironic that an online marketing company is offering services and doesn’t even have a company website?
And if they do have a website, check out its user experience, speed, and overall look. Since they are offering SEO services, they should be aware of the best SEO practices and have implemented those on their personal website.
An SEO expert’s website should reflect their knowledge, expertise, and quality of work.
3. Confirm the Authenticity of the Testimonials Posted on the Agency’s Website
There are dozens of SEO company in Dubai and most of them have customer testimonials. But are all of them true and legit?
Well, if you have any doubt, cross-check the claims by reaching out to the client on LinkedIn or via any other platform – if the client’s name and details are mentioned there.
Someone who has first-hand experience of working with the same agency you are considering will freely share their experience, the pros and cons of working with the same agency, and what results to expect.
4. Ask Questions, Get Clarity in the Discovery Session
This is probably the most important phase of hiring a digital marketing agency in Dubai or an SEO specialist. To be well-prepared for the discovery session, create a list of questions you’d ask the SEO consultants. Some of the important ones are:
- Have you previously promoted a business like mine before?
- How long will it take you to bring organic results?
- Do you only do the on-page and off-page or you can take care of everything including the technical SEO?
- What tools do you use for keyword research and technical audit?
- What if I’m not satisfied with your results in the first three months?
In case you are hiring a complete marketing agency, it’s worth asking them if they would be able to help you in case you want to try your luck with PPC in the future.
5. Analyze the Case Studies
Another key section to analyze on the agency’s website is the case study page. See if they have some concrete SEO case studies to count on, case studies that reflect their expertise.
Every case study has some major hurdles involved that the agency overcame with the help of a proven, professional marketing strategy. In case one of those case studies had the same challenges that you are currently grappling with, the agency in consideration is well poised to serve you.
6. Share Your Goals, Annual Targets, & the ROI
And lastly, your objective behind hiring a digital marketing expert is to promote your brand and generate organic results. So you must set up KPIs right away to avoid any misunderstanding in the future.
Share your expectations with the agency you are consulting with and see their reaction. Do they think your targets are achievable? Are they 100% sure that they will be able to meet – and preferably surpass – your expectations?
Be very clear about the expected results to give them an idea of what you are expecting from them.
7. Don’t Sign a Long Contract Straight Away
To avoid any loss of time and money, never sign a year-long contract immediately. Ask the company to give their best in the first three months, achieve all your organic goals, and then you will extend the contract.
This strategy will leave an exit door open for you in case the agency fails to achieve targets in the first three months. If things go according to your plan and you see significant improvement, continue working with the same agency.