Attorney and strategist at Social Impact Ventures LLC helping businesses gain the competitive edge from several different angles.
The desire to generate increased sales and revenue in a business pushes some entrepreneurs to a place they don’t want to be in. The lure of internet marketing courses through ads from savvy entrepreneurs can tempt frustrated business leaders into spending their hard-earned dollars.
Articles, blog posts, videos and consulting on revenue growth are popular because building a business isn’t easy. Business leaders feel that if they could show more people the value of what they offer, they would experience increased sales and revenue.
Before you invest time and resources into the hype that’s offered on the internet, take a step back and consider that the growth you seek could be right in front of you. Entrepreneurship means you have the opportunity to create financial security and build a legacy through your business.
In my experience, the path to experiencing entrepreneurial freedom involves the creation of multiple revenue streams. You can build financial security when your revenue isn’t tied to one or a few major clients. As a corporate strategist, I have helped many businesses create new revenue streams.
You can build a financial legacy when you build a business that leverages modern and diversified revenue models. Here are three things growth-focused entrepreneurs should understand about the importance of multiple revenue streams and creating long-term financial security.
There are multiple revenue channels and practical earning methods entrepreneurs can implement.
The fantastic news about entrepreneurship’s modern age is that there are many different types of revenue channels and many practical ways to earn revenue. For example, by selling your products online, you have the opportunity to reach billions of consumers through new revenue channels.
Another example is podcasting, which offers an opportunity to grow an engaged audience of consumers and sell to that audience or acquire sponsors for your podcast. You can create online courses, provide virtual coaching or consulting, create and sell e-books, sell physical products, offer in-person services and more.
Many of these revenue-earning models can be virtual, built with little out-of-pocket costs and produced quickly. Create financial security by diversifying the ways you make money and the places you get sales.
You get out of your business what you put into it, and savvy leaders diversify.
I think one of the main reasons why entrepreneurship doesn’t work for some is that you get out of it what you put into it. The idea of your revenue being tied to your effort is a hard pill for some to swallow. For you, that should be exciting because it means an opportunity to create exponential revenue growth.
Putting more into your business in this case means diversifying how you earn revenue and pursue modern consumer channels to acquire clients. Don’t get complacent in what has worked — make sure to be future-focused and always stay at the forefront of industry changes.
You may not always feel like doing the work that it takes to build your business. At that moment, process through what you feel but don’t give in to the desire to quit. Push through setbacks and come out of them wiser. I believe one of the keys to building a financial legacy is consistency in the work you’re putting in and a hunger for accomplishing business goals that can feel impossible to others.
Your knowledge, experience and skills can create a revenue-earning, legacy-building business.
What you know is valuable, and what you’ve gone through is the stuff your consumers connect with. Modern entrepreneurship means you don’t have to earn revenue through the sweat off your back. The digital information age offers the opportunity to earn revenue through the use of your mind.
Take what you know and create a podcast, course, e-book or e-commerce store; provide coaching and consulting; and find many other ways to generate revenue and do it passively. Use modern revenue channels to create a business that outgrows you and creates a legacy for generations. We read stories about companies that started with an idea and were built into the most significant companies today.
Stop paying close attention to agencies’ hype and offers to get you leads. Ignore those messages in your inbox. There’s a better way to create financial security, and it starts with believing what you’re capable of accomplishing. With a belief in yourself, look at modern revenue channels and ways to market and offer consumers value. Don’t let anything stop you from achieving what’s possible for entrepreneurs who are willing to work.