Co-Founder and Managing Director at Edkent Media, a boutique digital marketing agency servicing local, startup and enterprise companies.
Nowadays, you can’t afford to ignore digital marketing if you want your business to succeed. In the past, startups had almost no chance of making a dent in the marketplace. But thanks to digital marketing, startups and small businesses can now compete with more established brands.
The Importance Of Digital Marketing In 2023
Our world will see even more innovation and disruption in the next five years. To keep up with the trend, we’ll have to reinvent ourselves. There are many different ways that digital marketing will change in the coming years, but one thing is for sure: It is going to continue to grow.
Digital marketing allows businesses to engage with potential clients worldwide. For example, you can target consumers in different countries and get their attention through social media ads with just a few clicks. People who wouldn’t have heard of your product otherwise can now know about it, which helps create brand awareness. In addition, you can target specific audiences based on their likes and interests.
Here are some areas where I think small businesses and startups should be paying attention:
The Internet Of Things (IoT)
The IoT will significantly influence how digital marketing evolves over the next decade. Market dominance is beginning to shift to gadgets like the Amazon Echo and Google Home. These gadgets use artificial intelligence (AI) to learn about us and make our lives easier. If you own a small business, you must consider how you can use these new technologies to connect with clients and create more personal relationships with them.
Today, IoT such as smart home devices are used for everything—from customer service to creating content. As a result, IoT has become increasingly essential and valuable to businesses, particularly those that rely on data to drive their decisions.
Content Management Systems (CMSs)
CMS platforms like WordPress and Drupal are powering most websites. These types of systems have evolved considerably over the last few years and will be even more advanced as time goes on. Any small business or startup can create solutions that meet customers’ needs using tools like these.
Content management systems can help in improving the resilience and responsiveness of the workforce. Investing in CMS platforms can be a boon, especially for startups. These systems help save a lot of time and effort in building a website.
Social media has radically transformed how people communicate with each other, and there is no sign of it slowing down anytime soon.
According to recent data, having a social media presence can boost a startup’s growth 10 times faster—and with a smaller marketing budget. The good part is that you can run campaigns and promote your brand on social platforms to both generic and targeted audiences. Not only this, but social media provides a platform to connect with your customers on a personal level and provides analytics to help you understand their psychology and needs.
We’ve already seen video marketing explode in popularity and become a massive part of the digital landscape. This is because videos are engaging and easy to understand, providing customers with an experience that traditional (static) ads can’t match.
I’m sure you have often found yourself connected to a brand on an emotional level. Video marketing can do that for you. The key is first to understand your target customers—their age group, locality, gender, social status, etc., so that your message resonates.
SEO is still an essential aspect of digital marketing and will remain relevant in the future. It is especially vital for local businesses competing against more prominent players in their industry. Companies that focus on organic search results (SEO) are likely to see more success than those that don’t.
SEO plays a crucial deciding factor in your visibility on the internet. From your website to your social media posts or marketing videos, your visibility depends on SEO. Therefore, it is crucial to keep yourself updated with the new Google algorithms and the latest SEO trends and use them correctly to expand your business.
The world is full of amazing visuals, and good digital marketers know how to use them effectively. Small businesses and startups should create original visual content that customers can’t find anywhere else.
There are endless possibilities for using visual content, including on your website and social media accounts. People are attracted to good visuals. But you must incorporate high-quality visual content and a value proposition. To establish credibility, your site must have an appearance that your audience can trust. With the use of quality graphics, infographics and attractive photographs, you can build visual content that will connect well with people.
Most businesses have mobile apps nowadays, relying heavily on them to connect with customers. Consumers love apps because they can access information whenever they want. By investing in mobile marketing, you can be ahead of the curve. Find a marketer who can help you incorporate mobile technology into your strategy.
Livestreaming is becoming more and more popular on social media. Companies can use this feature to connect with consumers in real time. It helps to establish a bond with your audience, builds trust and credibility, and has the potential to turn engaged viewers into regular customers.
To succeed in today’s digital landscape, startups and small businesses need to focus on creating unique products and services and establishing their brand identity.
If you have just started or have a smaller business, you can use digital marketing experts to help you grow your business. An intelligent digital marketer not only knows how to set up a website, create content and handle social media marketing but understands the value of analytics and other similar programs and how to use it to make intelligent decisions. You’ll need them to take your business to the next level.