In the early days of the internet, creating bulky, all-text articles was considered good enough. But now, it takes more than just words to make a good impression on website visitors and search engines.
When people go online, they find and absorb information and they should enjoy the experience. The human brain is hardwired for absorbing visual contents, which makes vivid imagery a much more effective and efficient method of communication.
It is no surprise that visual content is now considered a staple in any content marketing strategy. There are several types of visual content you can use. Some of the most common types include images, videos, infographics, and memes/Gifs.
After years of working on websites, writing content, and working to build visibility and conversions, I have learned– firsthand– just how powerful visual content can be. Here’s why to use it for your site’s benefit:
Keep Your Audience On-Site Longer
Adding visual content to your content marketing efforts helps keep your visitors on your page longer. That’s because visual content provides information in a more digestible and engaging manner.
It can increase your average dwell time, too, while reducing bounce rates. Since both of these are considered important SEO metrics, it all comes down to two things– ranking and improved SEO performance.
Higher Rank in Search Engine Results Pages (SERPs)
It doesn’t matter how many times Google changes or updates its algorithm. When you create quality content, it will attract visitors. Part of the content you create should be visual content. This is one of the most important types of content Google considers when assigning page rank.
If you create articles that include images, they appear at the top pages of search engine results and are viewed up to 94 percent more often than those without images. Also, pages that integrate video content are 53 times more likely to generate a first page ranking on Google than any other web content.
While Google cannot read the visual content, the algorithm will search for images by matching shapes in the images and linking them together. Because of this, you must optimize the visual content present on your website.
Visual content is something that can help you achieve better results and enjoy higher rankings. However, you have to do it right. Be sure to reach out to professionals for more information about using visual content and the potential benefits it offers to your website. Being informed and knowing what to do and what to expect will ensure you get the results desired for your site.