(FRA:50N) () () announced that Kris Tarr has agreed to terms increasing his role from advisor, to a full time consulting position assisting the company in the area of e-commerce and online marketing.
Tarr initially joined Naturally Splendid as an advisor in November 2020 and now will be increasing his involvement in developing and implementing the company’s e-commerce and social media strategies. He has focused his professional career on Internet Marketing with an emphasis on Search Engine Optimization and Social Media Automation, skillsets that will prove invaluable as Naturally Splendid continues to extend our e-commerce platform.
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In a statement, Naturally Splendid CEO J. Craig Goodwin commented: “We look forward to supporting Kris in his increased role with the Company. An online shopping platform has never been more important than it is today as a shift in consumer buying trends to online has been accelerated due to the ongoing pandemic. Shopping habits for many consumers have now been altered to include online shopping as part of their daily routine and we are committed to providing this service to our clients”.
As previously reported, Tarr’ professional career has spanned almost three decades as an Information Technology and Internet Marketing Consultant. He has worked for globally recognized organizations such as Coca Cola, Disney and Nickelodeon. As a consultant he has guided over a hundred small and medium-size businesses developing and implementing online, e-commerce strategies.
Tarr has pioneered e-commerce and social media strategies for the online industry, including a position as senior SEO Strategist for Bodog, a major online gaming brand. Kris has also held the positions of ITSM Head, CTO and IT Solutions Provider at Oriental Game, Asia’s leading online gaming solutions provider.
His entrepreneurial spirit has led him to establish numerous lucrative business ventures and he has built and operated many successful search engines. He co-founded Waveless Websystems Inc. where he developed eCommerce solutions for the home building industry, which led him to Southeast Asia to expand the company’s software development team.
Tarr said: “I am excited to expand my role with the Company and to be able to combine my personal lifestyle and beliefs surrounding a plant-based diet, with my professional aptitude and expertise in SEO and social media optimization. I look forward to implementing a comprehensive strategy to drive online sales across the brands at Naturally Splendid”.
The coronavirus (COVID-19) pandemic has accelerated Canadian usage of e-commerce with on-line grocery being a significant benefactor. The share of Canadians who shopped online has increased significantly from 5% in 2016 to approximately 17% in 2020 according to industry statistics. Much of these gains are anticipated to remain post-pandemic.
Naturally Splendid operates a Safe Quality Food Level 2 certified food manufacturing facility just outside Vancouver, British Columbia in Canada. The company has established numerous healthy, functional foods under recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me and Woods Wild Bar, and most recently Natera Plant Based Foods, a line of plant-based meat alternatives for the rapidly growing plant-based market segment. T
Through its joint venture Plasm Pharmaceutical, Naturally Splendid has been approved for conducting a phase 2 clinical trial approved by Health Canada for treatment of coronavirus (COVID-19).
The company has also developed proprietary technologies for the extraction of high demand, healthy omega 3 and 6 oils from hemp. It is a contract manufacturer for healthy, functional food products and ingredients focusing on plant-based ingredients and provides contract manufacturing services for many healthy food companies, private labelling a wide variety of nutritional food products destined for global healthy food markets.
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