The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and scale what we’re doing right. And when it comes to […]

Opinions expressed by Entrepreneur contributors are their own. Dozens of consumer-facing apps were pulled from the Google Play Store after researchers found they contained hidden code intended to stealthly collect personal user data — including email address, phone number, precise location and more.  Measurement Systems, the company behind the operation, allegedly paid […]

Berlin-based Grover, an online platform for renting tech products through monthly subscriptions, announced it raised $330 million in new debt and equity funding.  The financing includes $110 million in a Series C equity round led by Energy Impact Partners, along with $220 million in debt financing from Fasanara Capital. A […]

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years  (and especially due to COVID), the transformation to digital has accelerated years ahead of what was expected. Any marketer who has ever dipped their toe into the Google Analytics pool […]

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting SAN MATEO, Calif., April 5, 2022 /PRNewswire/ — Full Circle Insights today announced that the company’s popular Digital Source Tracker (DST) product […]