With a background in marketing and project management, Liz Marte brings a powerful set of skills to the higher education marketing company as they strive to meet the diverse needs of their clients navigating a changing higher education student landscape.
TAMPA, Fla., Dec. 12, 2022 /PRNewswire-PRWeb/ — Sextant Marketing, a leader in full-service digital marketing and consultancy in higher education, has hired Liz Marte as Director of Project Management. Sextant leaders are excited about the talent and experience Liz brings to the position, including skills in interactive marketing, project and program management, and digital strategies that will help Sextant remain at the forefront of market dynamics in higher education.
Liz has almost 2 decades of experience in project management, focusing mainly on digital marketing and the specific challenges that can arise in this ever-growing field. As Director of Project Management at Sextant, Liz will plan, launch and manage digital marketing projects for the company’s higher education clients. She will ensure that marketing projects meet client expectations, as well as stay within timeline and budget parameters as she collaborates with top executives with a focus on fulfilling the full cycle of client marketing campaigns.
“Liz is a great addition to the Sextant crew and an important part of our commitment to meeting the diverse needs of our clients accelerating their go-to-market strategies and adapting to the challenging enrollment landscape,” said Matthew Speer, Chief Operating Officer at Sextant Marketing. “When we talk about how Sextant is growing and attracting highly talented experts in their respective fields, Liz is exactly the sort of person we’re talking about.”
Strategic planning and innovation are core focus areas for Liz. She will collaborate with Sextant teams on product and marketing campaign launches, optimization strategies and establishing project direction and priorities. Liz will also work to identify opportunities within Sextant for process improvement and new tools for project efficiency.
“I’m happy to join the Sextant team. This is an exciting company at the forefront of analytics-driven digital marketing services, including student recruitment and retention campaigns for colleges and universities,” said Liz. “I am looking forward to adding my skills and experience to what they already do so well.”
About Sextant Marketing
Sextant Marketing is an independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions and deliver effective, turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs at Sextantmktg.com.
Matthew Speer, Sextant Marketing, (703) 862-8876, [email protected]
SOURCE Sextant Marketing