Social media giant to help Kentuckians with digital marketing skills

LEXINGTON, Ky. (FOX 56) – Social media giant, Facebook, has partnered with the Kentucky Career Center here in the Blue Grass to help small businesses grow.

According to the Kentucky Development Workforce, small businesses make up the majority of businesses here in the Bluegrass. The Kentucky Career Center identified one area where small businesses needed a little extra help, and that is where Facebook comes in.

The deadline to sign up is Tuesday, May 17, 2022.

Staci May, planning and information manager for the Bluegrass Workforce Development Area said, “It’s going to be very beneficial to use social media, as a way to reach people that have maybe never heard of a new company or a smaller business.”

Now more than ever, digital marketing is the way to grow a business online. The Kentucky Career Center has received more calls lately from local businesses asking for help to be better at promoting on social media platforms.

“And it’s actually a very economical way to get your name out there,” May said.

The Center looked for new and innovative ways to help small businesses in the Bluegrass area, and its board reached out to the largest social media platform Facebook, now re-branded as ‘Meta.’

“Due to the size of Facebook and the popularity of Facebook, it’s a great jumping-off point for small business,” May said.

Meta has a “Career Connection’ program that will train Kentuckians on social media and marketing skills.

The training is not just for small businesses, but also for interns, who will be paid.

“The employers and the potential interns will do virtual meetings to learn about how to develop social media marketing campaigns,” May said.

The interns will be matched with small businesses that are a great fit.

“The Bluegrass has six high-demand sectors,” May said. “Advanced manufacturing, construction, information technology, healthcare, transportation/distribution, and logistics, childcare and education.”

The interns will receive their certification through Meta on their social media training, and the best part of the program is that it will be entirely free, paid for by the Kentucky Career Center and Meta.

May said there is still plenty of room.

The deadline is next Tuesday, May 17 for employers and interns.

For more information, visit Career Connections.

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