Like so many millennials, I entered the online world through AOL Instant Messenger. I created an account one unremarkable day in the late nineteen-nineties, sitting in the basement of my childhood home at our chunky white desktop computer, which connected to the Internet via a patchy dial-up modem. I picked […]

Digital marketing playbooks have been turned upside down by recent data privacy changes, mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley’s tech giants. Third-party ad targeting, social media growth hacking techniques and early iterations of loyalty programmes and […]