Agile is defined as an iterative software development approach where value is provided to users in small increments rather than through a single large launch. Agile teams evaluate requirements and results continuously, which leads to the efficient implementation of change. This article covers the meaning, life cycle, methodology, and examples […]

How marketing teams can thrive in a volatile world. There are times when getting agile is the only option. The pandemic pivot is an obvious example. But there are equally intense, albeit less dramatic, examples of forced agility happening throughout organizations every day. In my case, it was when our […]