Denis Sinelnikov is the CEO of Media Components, an award-winning, full-service digital marketing agency. getty “I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy together. […]
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Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke’s Fuqua School of Business. Almost every business is investing in digital marketing, but how do you know if it is working? How can you be sure that your […]