The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy. Moving forward, it is now necessary for businesses to consider deploying different digital marketing strategies for greater market reach and faster results. Digital tools offer your […]
B2B
When B2B marketing leaders are asked to build an integrated plan to support digital transformation and growth initiatives, it’s natural to consider how your team will get there. Most organizations have grown digital capabilities organically as challenges or opportunities arise. Marketing leaders should identify the digital capability requirements needed to […]