Digital marketing strategies sit at the foundation of every memorable brand campaign of the past few years. When it’s done right, a variety of channels combine to create a cohesive, share-worthy experience. But what is digital marketing? Advancements in technology have ballooned what can fall under the already broad term. […]

Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you’re busy with these tactics. Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than […]

Fourth annual Localized Marketing Benchmark Report offers look at competitive landscapes across industries and defines success for digital marketers SAN DIEGO, April 21, 2022 /PRNewswire/ — SOCi, the marketing platform for multi-location brands, today announced the results of its fourth annual Localized Marketing Benchmark Report (LMBR), the industry measure of multi-location […]

AUSTIN, Texas, April 20, 2022 /PRNewswire/ — Ventura Consulting, an Austin-based digital marketing consultancy, officially launched on April 18, 2022. CEO Cristian Ventura noticed the increasing need for innovative marketing initiatives in small and medium wineries in the Texas wine industry. “Traditional services provided by big marketing firms can sometimes […]