This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. In the Bible, there’s a parable about the man who built his house upon the sand versus […]
Chaos
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. […]
The drama at Twitter continues post Musk’s acquisition, and there are very real fears over how the service will continue given a majority of employees might looking at quitting. Musk issued an ultimatum to employees asking them to prepare for a hardcore Twitter or leave with three months of pay […]
Today’s software systems are, essentially, controlled chaos—and lightly controlled chaos, at that. This makes it exceptionally challenging to model the behavior of those systems. Our systems are quickly becoming larger and larger, with more and more moving parts. It is not uncommon for enterprises to have over 1,000 microservices and […]
