This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. In the Bible, there’s a parable about the man who built his house upon the sand versus […]
Marketers
Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I initially didn’t believe that it could solve advanced tasks, but […]
How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can […]
Mike Gunderson, President, Gunderson Direct Inc. getty Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood as most others, so I’ve done my share of […]
Top-ranked national marketing conference series invites local marketers of all levels to explore 30+ sessions including a keynote by Wall Street Journal bestselling author and Marketing Prof’s Chief Content Office Ann Handley MCLEAN, Va., July 13, 2022 /PRNewswire-PRWeb/ — WHAT Digital Summit Atlanta is a two-day, in-person conference that showcases […]
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) […]
DUBLIN, May 23, 2022 /PRNewswire/ — The “2022 BioPharma eMarketing Summit” conference has been added to ResearchAndMarkets.com’s offering. Research_and_Markets_Logo Healthcare marketing has changed beyond all recognition. In a world of reduced access, how can marketers capitalize on this significant digital transformation and reinvent service value beyond the traditional model? What are […]
Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if you’re always stressed out, then maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on. Below you will find […]
Google takes aim at cybercrime web. — © AFP THOMAS COEX With the increased emphasis on digital privacy, many marketers need to find new ways to monitor their audiences. A new survey from Unsupervised finds that over 1 in 4 marketers with less than two years of experience is unsure […]
Whether you are an individual hoping to launch a career in digital marketing or a marketing team member looking for new ways to attract new customers to your business, you may want to consider earning PPC certifications. Not only does this help you establish authority but what you learn will […]