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Digital marketing playbooks have been turned upside down by recent data privacy changes, mandating an existential shift for fashion brands that once relied on customer targeting tools offered at scale by Silicon Valley’s tech giants. Third-party ad targeting, social media growth hacking techniques and early iterations of loyalty programmes and […]
privacy
EdTechNZ executive council member Dave Moskovitz told RNZ some of the software put schools at a higher risk of hacking and shared children’s private data with third parties. Photo: 123RF Software makers warn under-funding is prompting schools to use outdated and cheap computer programs that create cybersecurity and privacy risks. […]
Data Privacy AdobeStock_313089358 The death of the internet cookie has been a long-talked-about inevitability. While Google said earlier this year that it will delay a plan to phase out third-party cookies on its Chrome browser until 2024, the changes will come eventually. The move, which will upend how ads are […]
Google takes aim at cybercrime web. — © AFP THOMAS COEX With the increased emphasis on digital privacy, many marketers need to find new ways to monitor their audiences. A new survey from Unsupervised finds that over 1 in 4 marketers with less than two years of experience is unsure […]
