Leonard Cercone, CEO, CBC PR & Digital Marketing. getty Spending on influencer marketing is estimated to reach approximately $16.4 billion this year. As the owner of a digital PR agency, we handle our fair share of influencer campaigns. But with all this money being spent, many CFOs are asking, “Where’s […]
ROI
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a […]
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has accelerated years ahead of what was expected. Any marketer who has ever dipped their toe into the Google Analytics pool […]
