An elder-care tech boom is under way. For the sandwich generation — the 54% of Americans now caring for aging loved ones while also raising children — the latest tech tools can provide a watchful eye, constant connection and comfort on both sides knowing that you’ll be there when your
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement.
This can leave older adults an untapped market in numerous ways.
In fact, there’s even senior growth across social media, including Pinterest, leading searches such as “nomad normal.”