For consumers, doing an online search seems so easy and innocuous: simply type what you’re looking for and you’ll find the most relevant sellers, patiently awaiting your business. But for internet marketers, that first page of Google search results is a battleground; thousands of websites are constantly jockeying for a position at the top of the page by tweaking their keywords and optimizing their page, targeting even the most obscure of terms.

It’s a job for which some companies pay marketers a full-time salary to perform. Entrepreneurs shouldn’t get too intimidated, though. There are proven strategies that anyone can use to find an audience without spending a dime, and they’re outlined in The 2021 Complete Google SEO & SERP Certification Bundle

And we do mean “complete.” Not only is this bundle of 11 online courses totally up-to-date with this year’s SEO practices, they also cover internet marketing tactics that go way beyond the search engine rankings. You’ll learn to build a website from the ground up, maximized to draw in traffic from social media and direct searches alike.

Marketers will learn to target their audience with laser precision on the web, letting algorithms like Ahrefs do the heavy lifting before you even set up a landing page. You’ll be able to look for niches and understand how effectively your competitors are filling them. Then, once you’ve found a way in, you can set up a site that clears the hurdles put in place by AI “bouncers” like Google’s Panda.

Additional classes highlight how to use these strategies to climb up the rankings on sites like YouTube or Amazon; whether you’ve got a simple WordPress site or a brand to build across multiple platforms, this bundle is your first step.

PCMag readers can get started today with The 2021 Complete Google SEO & SERP Certification Bundle, available for $29.99—98{3c6be4297db6c6dead22aac82e61edad92a520b73a55778b8446ff6b78406501} off the $1,994 MSRP.

Prices are subject to change.