SEO stands for search engine optimization (“SEO”). It is one of the critical aspects of digital marketing. Professionals use this tool for improving search engine ranking of web pages which ultimately enables the user to develop a strong online presence. Therefore, SEO strategies must be integrated carefully after consulting professional SEO Company in Israel, in order to ensure that a wider pool of online audience can be connected with.
In doing so, there are many digital marketers which often follow some myths. These myths ultimately deters the effectiveness of such strategies. Therefore, here are some SEO myths that everyone must be aware of:
- Hummingbird has made using keywords pointless
This is one of the biggest SEO myths that you will come across when developing SEO strategies. Few years back, Hummingbird came into the market which purportedly evolved the way in which searches are conduct on these search engines. It encouraged the potential users to change their mindsets. There are many reports on the Internet which suggests that Hummingbird has impacted most of the searches. Nevertheless, it is entirely wrong to suggest that they keywords targeting is now pointless. Websites which integrate high quality content within it still follow a strategy which have major elements of SEO. The only thing Hummingbird has changed in the field of digital marketing is that marketers are now required to know why particular keywords are being used.
- XML sitemaps result in better search engine rankings
There is another major myth and misconception within the market that using XML sitemaps can result into better search engine rankings. The utility of this tool is that it helps in developing an up to date sitemap with all the new page and the same are submitted to a number of search engines. However, it will be wrong to say that using it will result in better search engine rankings. Although it can help in providing more information about what the site stands for, it really does not help with content marketing.
Digital marketers need meta tags in order to give more information to the search engines about the websites and web pages. These HTML tags constitute of three important pieces – (i) title tag; (ii) keyword phrases; and (iii) the description. However, for some reason, there is a misconception in the market that these meta tags are not relevant for the purposes of SEO. It is true that search engines do not use meta tag keywords when ranking the pages, it can be relevant for all reasons. It ensures that the results are as attractive as possible. It results in better conversion rates and enhances online presence. Rich meta tag descriptions, which are descriptive yet short, and unique, are pretty much helpful.
- High standard domains help in enhancing the rankings
All those domains that are in the highest position in the domain hierarchy are called high standard domains. For instance, search users normally know about ‘.com’. However, they might not be aware about ‘.guru’ or other domains. The reason behind this is that whenever a phrase is being type into the search engines, most of the results will be for ‘.com’ domain. In terms of global usage, ‘.com’ is still at the top. Nevertheless, there is a major misconception in the market that high standard domains help in improving the search engine rankings. This is not true. The most important factor which helps in enhancing online presence is to create high quality content.
- Target keywords for anchor texts are not required in SEO
One of the most important questions that a lot of digital marketers ask is that whether keywords should be used in anchor text while the links are being build. All the texts that are clickable with a hyperlink beneath it are called anchor texts. There is a misconception that target keywords for anchor texts are now no longer required for effective SEO strategies. This may not be true. There are multiple experts that are of the view that anchor text has a very major impact on the rankings, irrespective of the next update that Google will launch. It is still true that such strategy should be integrated, but make sure that target keywords are not used on an excessive basis.
- Fresh content is found by Google and accordingly indexed
This is one of the myths in relation to crawl optimization. It essentially means that the Google will discover the fresh content and index it accordingly. Search engines basically crawls on fresh content and then indexing is done. However, the real question is – whether it is done without any input of the marketer? The answer is no. A lot of people are mistakenly believed that fresh content is automatically found by Google and indexed. Although it may happen in a long time, but using different actions such as updating social profiles will enable the content to be indexed faster.
- SEO agencies can enhance rankings faster
This is the most common misconception and myth of all time. Many individuals, even professionals, believe that hiring an SEO agency can automatically result into better search engine rankings. This is not true. However, this does not mean that hiring professional SEO strategists is useless. They can be hired for better analysis of keywords and conduct good content marketing; but having it done fast should not be one of the reasons. SEO is a gradual process. It requires some time to show the effects. SEO agencies can surely help with developing high quality content, but the results will be slow. If you want results fast and quick, then hiring an SEO agency will not be a good idea.
In early 2014, there was a major trend of not using guest blogging. A lot of digital marketers were suddenly of the view that guest blogging is futile. In fact, there were many SEO strategists who were not familiar of this term. Therefore, they were mistakenly led to believe that it is not effective anymore. However, it is pertinent to note for all digital marketers that guest blogging is not technically different in any way to other sorts of content. This essentially means that guests, who visit your web pages, contribute some content to the blog that you have created. Content marketing, including guests contributing to it, is all dependent on the quality. Therefore, if the guests are producing poor quality content, then it will have no considerable effect. Google does not have the ability to determine which posts are uploaded by guests. Accordingly, it can be safely said that guest blogging is still a big thing.
- Research for keywords is not required
This myth can destroy your SEO strategy. It can be detrimental to your search engine rankings in multiple ways. It is indispensable that you do in-depth keyword research of optimal quality for the web pages. However, excessive optimization and using the keywords overly should be avoided at all costs. There are many tools out there that must be used in order to conduct a comprehensive keyword research. Apart from using such tools, you should also do a research on your own. Competitors’ strategy can be evaluated as well in order to develop a good strategy.
- Paid searches are highly effective in enhancing organic results
A major question asked by many digital marketers is – can paid searches help with enhancing organic rankings? The answer is simply no. It does not. There is no evidence to show that there is a relation between paid searches and organic rankings. The functionality of both is distinct. Paid searches are more specific to the total investment which is being made while organic search is related to the index databases. Paid searches and ads can definitely help with testing distinct campaigns. It can help to determine the better keywords, which in turn, can be targeted on an organic basis with the help of accurate data. Therefore, there is no question to the fact that paid searches can help with conversion rates but it cannot help with the search engine rankings.
- Black hat link building is hated by Google
Black hat link building is more in relation to the way in which links are built in the link profile and the content quality is created. In fact, some individuals are of the view that commenting on the blogs can constitute a black hat strategy. However, this is not true. Black hat strategy constitutes duplication of content, creating links from websites which have non-relevant content or using stuffed and invisible keywords. Black hat building is often misconceived by a lot of people, including SEO professionals. The basic criteria is that if the comments are not valuable to website then it is a black hat strategy. Therefore, practices which are more in relation to enhancing user experience is preferred by Google.
- Content is not important
This is the one of the most useless myth of all time. There are many individuals who are still of the view that content does not matter. Content is in fact, the most important factor when it comes to SEO. Content is essentially determinative of the search engine rankings. If there is absence of good quality content, the visitors will potentially have to navigate themselves to the process of sales. Clearly, if there is nothing which guides the visitor, there is a high tendency that there will be no sales. Although, this is a very common fact, there are individuals who still believe that content is not important in this day and age.
- SEO is to be done only one time
As discussed above time and again, SEO is an ongoing thing. There are many individuals who think that SEO is to be done only one time and the results are there. Search engine optimization is essentially different practices grouped together to enhance search engine rankings. It is a big myth that SEO is to be done only one time. You need to stay focused on it provided that the competition is really tough these days. It is considered as an investment in the long-run. All the variables of SEO is to be influenced again and again.
- The first position matters only on Google
This is a no brainer. There are many professionals who believe that only the first position matters on Google. This is not true at all. Although it can be safely said that the first organic position can attract almost 30 percent of the clicks, but the number of clicks start to fall off eventually. However, the pages which are down in line of the rankings also experience visitors and clicks. Brands can continually make improvements in order to enhance their search engine rankings and climb up the ranking ladder.
- SEO trend is now getting dead
The final myth in the digital marketing industry is that SEO trend is now getting dead. Many marketers are coming up with sensational and exciting headlines such as that SEO is getting dead. This is just to get more clicks. In fact, SEO is gaining more and more popularity with the passage of time. It is now more scalable than ever. Anytime you read such headlines, just disregard them as useless. There is a plethora of studies and reports which highlight the effectiveness of SEO in this day and age.
The bottom line
Above are some of the major myths that you must be aware of while dealing with SEO. This is to ensure that you don’t be a victim of it. This will also ensure that you stay ahead in the competition. It is evolving and therefore, digital marketers should too as well. There are many businesses that are hiring a team of competent professionals to develop a good strategy. Choose the experts cautiously and keep on conducting different experiments. Using the resources properly will enable you to yield effective results and eventually develop a strong online presence.